Search engine optimization is a fantastic way to for businesses, bloggers and reviewers to bring in traffic to their website. As all reviews know, it is a top priority to find ways to bring traffic to each and every review posted. If you are not already using SEO (search engine optimization), it may seem like an overwhelming task to get started. Even if you have started an SEO campaign, you may be struggling if you do not have a prior knowledge base. Either way, it is wise to seek out a guide or list of tips to get you going. This is exactly what you will find here, list of tips and advice to help reviewers achieve a great SEO campaign to bring in new site traffic. There will be tips to improve your site, choosing keywords, appropriate hashtag use, and much more.
First, let’s talk about your website. If you are an established reviewer, you will already have a blog set up. Even if you are just getting started, there is a big chance that you have already built your site. If you do not have a site already established, your best option is to use a web hosting service. Some examples of popular web hosting services for bloggers and reviewers are WordPress and Blogger. There are many options, these are only two of many options. These hosting services are incredibly easy to use. There are on-screen instructions to show you how to perform each task successfully. If you already have a website, you will want to ensure that all of your information is correct and up to date. This is vital to having a successful SEO campaign. Having current information is important for several reasons, you want to ensure that businesses looking for reviewers can get in touch with you and you also want to ensure that your readers have all of the necessary information that will help them choose your blog over others.
Next, you will need to establish a strong social media presence. To do this, you will need a profile on all of the major platforms. The top contenders do change from time to time, but right now the top platforms are Facebook, Twitter, Instagram, Tumblr, LinkedIn, Snapchat, and YouTube. While it is not necessary to have a profile on every single one, it is best to use as many as you can keep maintained. If it comes down to a decision, shoot for Facebook, Instagram, Twitter, and LinkedIn. You will be able to set most blogs to automatically post to sites such as Twitter and LinkedIn. As for Facebook, their policies have changed and it may take a bit more effort to make sure everything is being shared there. Instagram is a fairly simple platform to keep updated, much simpler than most others. Regardless of which platforms you choose to use, it is vital that you keep them all updated and post on them regularly.
The next step is to establish a list of keywords to use on your website, on your social media pages, and in your reviews. Keywords and key phrases are at the heart of all SEO campaigns. If you do not already have keywords picked out, you will begin by making a list of potential keywords. As a reviewer, you will need more keywords than most anything else. This is because of the variety of things you will be posting about. For example, if you are a book reviewer, you will need to incorporate the author’s name, book title, and genre into your posts as keywords and these things will constantly be changing. You will also want to pull at least one keyword from the main themes of the book. In addition to all of these keywords that will invariably change and change often, you will also need some that will remain the same on every post. A common choice is a handle that you are known by in the review world. Every reviewer has a title on their blog that becomes their handle, their moniker. This will be a vital keyword to use in every post as a way of helping your fans easily find you as well as create a space on the internet that is all yours. Other common keywords involve the type of reviewer you are (i.e. books, movies, kitchen products, baby products, pet products, etc.), the item that you are reviewing, and the place where this item can be purchased. If you are unsure of a certain keyword, it is best to input that keyword into any search engine and see what it produces. This will give you an idea of the results your post will be included in if you choose to use that keyword.
Once you have a prepared website, connected social media platforms, and a solid list of keywords, the next step is to establish a web of link backs. If you are unfamiliar with the term, it simply means links to your site, your reviews, located on other parts of the internet. To begin creating this web, you will need to reach out to other reviewers/bloggers, and related businesses. Ask them to place a link to your site on their site, if they agree, send them the link you want them to use. That is the biggest part of creating this web of links. Also, you will need to post and share links to all of your social media sites. Put the links in bio sections, descriptions, and anywhere else you can put them. Also, post the links as status updates on each site. Every time one of these links gets shared by someone, it makes the web bigger.
If you find yourself in need of additional help with your SEO campaign, it is best to look into hiring a professional. To find the best digital marketing professional in your area, you will need to do a simple web search using terms such as “Austin SEO services” or “digital marketing professionals in Austin”. You will, of course, insert the name of your city in place of Austin. If this does not provide satisfactory results, another option is to search for a professional outside of your area that can help you on a telecommuting basis.