Tips to Create a Great Therapist Website

A Professional and Attractive Website – Express your Private Practice.

Your therapy website is the central hub of your overall online presence.  The website design for a Psychiatrist, Psychologist, or Therapist should present and focus on your psychotherapy practice is all of the best possible ways. Although your specialties should be described, more importantly the website copy should clearly describe what they are important for the client.  It needs to explain how their needs will be addressed by your expertise.

We start the web development process by assessing your therapy practice first.  We want to know all about you as well as the ways that you are presenting your unique messages currently to prospective clients about your practice. Topics that are discussed as part of the assessment include… Your areas of specialties and expertise.  What differentiates your practice and you – why and how are you different from other practices?  Who are your clients?  What benefits do you provide to your clients – what results have you achieved?  What can a client expect to get out of your psychotherapy practice?

Each of the individual pages on your therapy website should detail your various specialties and areas of expertise, and should be able to stand on their own!

Focus on your specialties, market your areas of expertise.

The days are long gone when you could simply place a Yellow Pages ad and wait for your phone to start ringing. People looking for information on how to resolve their problems have increasingly turn to the Internet to find help and look for answers. The design of your therapy website should be viewed as as a “Yellow Pages” directory of topics. Just like the way that individual ads appear under different headings in the phone book, the individual pages on your website should describe the various areas of expertise that are part of your practice.

Although every therapy website should have a “Welcome” or “Home” introductory page, searchers frequently don’t land on this page. People who search using Yahoo or Google, for example, are provided with results that meet their specifications for certain areas of expertise.  That is why it is very important to consider the pages that detail your individual specialties and areas of expertise as potential landing pages inside your website.  All individual pages need to be able to stand on their own, and also act as a means of entry into your practice’s website.

People who are looking for counseling within your areas of expertise usually are not searching for your specific credentials, certifications, or specialties. Why is this?  Quite often the average lay-person is not aware of what the differences are between areas of expertise. Let’s take “Couples Therapy” as an example – you have a certain specialty, and perhaps a certification in a specific methodology  According to research,most people don’t search for the specialty of “Certified (Methodology) Therapist.”  Instead, they are looking for “Couples Counseling” or a “Marriage Counselor.”  Once they are on your website, you can then explain how your Psychiatrist, Psychologist, or Therapist specialty can benefit them.

Individuals who are searching for a psychiatrist, psychology, or therapist with certain specific specialties also will find you in the search results.

The design of your therapy website needs to capture visitors under broad expertise areas.  After visitors have arrived at your website, you will then be in a position to turn them into prospective clients.  The goal of your website: to provide the information that visitors are seeking so that they can make informed decisions – that your credentials, certifications, and specialties best address their needs.  Relating back to your therapy practice’s expression, it is why your specialties are important to the prospective client.

We design outstanding Therapy Websites that are easy to find!

The Therapy Website: Designed to grab the attention of your prospective clients!

We design and develop high quality website that can be found easily by those who are using the search engines, such as Google, to seek counseling. By precisely structuring individual pages that detail areas of expertise of the practice, it makes them into landing pages, and results in the website we design ranking high in the search results.

The therapy website design that we create for your private psychotherapy practice supports and complements the focused expressions of all of your specialties.  We use the initial assessment and consultation process to help us better understand your practice and you. Once we are in the development phase, we will select a site direction based on the kind of content that is going to be presented. Although all written content is provided and controlled by the practitioner, key phrases may be researched for delivering targeted viewers and then provided to the practitioner to include in the content. We work closely with the practitioner throughout the entire design process to ensure that we deliver an on-point and focused expression of their practice.

The therapy website design gets created during this initial web development phase.  The overall graphic design is selected, and existing photography, logos, and artwork are provided for us to include on the website.  We also consider other ways that your site’s expression can be conveyed, and possibly suggest that you include additional stock photography and artwork, along with other items such as slide shows.

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