There are several posts online today talking about keyword research and its benefits but there are very few posts that will talk about getting those head terms and long tail mix separately. There are also very few people talking about the mistakes that someone is likely to commit along the way. One mistake that is very common with online marketers is targeting direct keywords instead of long tail keywords.
What is a long-tail keyword and what influence will they have on your online marketing strategy?
In simple terms, this is a target phrase that has more than three words. Though, there are some of the experts that say two or more words adds up to a long tail keyword. These types of keywords are used to target niche demographics as opposed to mass audiences. What this means is that long tail keywords are more specific and often less competitive when compared to generic keyword terms. In this brief, I am sharing some of the best ways of finding these keywords with ease. The good thing is that there are several tools that are available in the market today that can help you along the way.
II bet you are already wondering how to find long-tail keywords. One of the easiest ways is to take abroad topic and begin typing it into Google. As a matter of fact, you will get a couple of suggestions and several other related keywords that most of the audiences are searching for. For instance, log on to Google.com and eventually type ‘Best white noise machines’.’ At the bottom of the results, you are likely going to get a couple of other keywords that are frequently searched for and those that have attracted high traffic volumes. This will give you some ideas of what you should be targeting to easily reach your target audience. You may end up getting:
- Best white noise machines for babies
- Best white noise machines in 2019
- Best white noise machines for Office and many more.
Some of these keywords are more specific and others less popular searches related to the topic you have searched.
The other method of getting the best and most responsive long tail keywords is to click on ‘’people also ask’’ at the middle of the search page. This gives you some suggestions of what other people are looking for in relation to the topic at hand. In the case of the best white noise machines, you may end up getting:
- Do white noise machines really work
- What is the best white noise machines for sleep
- Are sound machines good for sleep and so on and so on.
What this does is that it gives you an insight of the best long tail keywords in relation to the less popular but more specific search at the top of the results page.
Use of a professional keyword research tool
One thing that am sure about is that using the above methods can be a little bit tiring and time consuming. What this means is that most of the people would really love an easy and a more professional search tool. This will help you find thousands of juicy long tail keywords in the specific niche in a matter of seconds.
There are several professional tools to use in this case. You can choose to use the Ahref’s keywords Explorer or any other professional keyword search tool. In this case, you just have to enter a seed word and everything will follow. The next step is to choose a report from the menu and later use a Volume filter. What this will do is that it will use the Volume filter to find the keywords with search engine volumes.
Additionally, you can use the word count filter in case you are looking for more specific queries. The other trick in this case is to use the Questions report in some keyword search tools.
Mine your analytics
This is another very important step that every social media marketer should do. This is a good option especially when it comes to telling you about the most specific keywords that are leading people to your website. You just need to start by digging through the keywords and eventually you will get a couple of long term, queries that are leading more people to your site. Some of these keywords might be relevant to your business but less targeted. After getting the insight, then invest a lot of money and energy in making it work for you.
Mine your Search Query reports
We will not conclude this brief before we talk about this method of getting long-tail keywords. This particularly comes into play when you are running a PPC campaign in AdWords. In this case, you shouldn’t forget to use your search Query report to inform your SEO. This particularly shows you the keywords that drove people to click on your ads. With the same method, it’s also very easy to see which keywords are driving conversions and not just the traffic.
Browse Questions and Answers Sites
Question and answer sites can inform your entire process of looking for long tail keywords. You can get to sites like LinkedIn Answers, Abnswers.com, Yahoo Answers and many others. As a matter of fact, questions are a perfectly matching long tail keywords. One thing that I bet you already know is that people are already looking for answers and if for any case they land to a question that matches what they are looking for, they will eventually act.
Steal from competitors
As I have already said above, there are several people that get the information from the competitor’s websites. What this means is that it is very easy for you to steal long-tail keywords from your competitors. However, you have to take care when you are stealing keywords from the competitors. As I had already stated above, not all the keywords that work perfectly with your competitors will bring the same results.