Businesses looking to get high revenue and targeting to make a strong position against the competitors usually take the assistance of online marketing. This is because online marketing is an effective tool to advertise your service/products to a huge mass. Google Adwords is recognized as an online advertising service that permits businesses to let their ads run on the search results page of Google. It is common that the ads appear similar to the normal search results, but the only difference is that the small word “Ad” is shown in green. For online marketing of your business, Google ads will be shown at the top and bottom of the search results page.
The benefits of online marketing through Google Adwords are numerous. You can effectively run ads to produce more leads and revenue. Moreover, you can also sell more products online and can bring higher traffic to your business website. The fact is the process is not straightforward and you need to learn how to use Google Adwords effectively to meet your goals of online marketing.
First of all, to use Google Adwords, you need to set up your account and start advertising on Google. For that, you would require an email address and a website. Now, follow below points to know how to use it to boost your online marketing:
Judiciously set your budget:
The first and foremost step is to set your daily budget carefully. As a starting point, it is best to set $10 per day; however, you can increase or decrease the amount after you gain a better understanding of what you would have to bid per keyword. It is essential to keep in mind that it is not assured that you will pay this much amount every day. This is particularly true if nobody is clicking your ad. However, it is assured that Google will make sure you would not surpass your budget.
Typically, a good way to fix your budget is to discern what percentage of clicks will get transformed to sales. Suppose, if 10 from 100 people visit your website and buy your product, then you get a 10% conversion rate. After that, you need to decide the amount you wish to spend for each individual to acquire your product. Initially, if you prefer to get started for free, you may try Bing Ads. This is because they provide a free $100 credit whenever you spend $25, and this is an excellent way to try out various terms to check what works before you begin operating paid campaigns on Google.
Boost your online marketing by setting your location:
Google allows you to decide what geographical location you may wish your ads to depict in. This is essential for local businesses as you can easily confirm that your ad only pops up whenever people go searching for the keyword that you are bidding on and inside the mentioned distance from your business. Carefully setting your location can save you money and boost your conversion rate as well. Moreover, you may also target a definite radius from your zip code by clicking on the “advanced search” and opting for “radius targeting.”
Decide how to choose a network:
Google Adwords allows you to choose between displaying your ads entirely on Google’s search results page (i.e., search network), or even covering Google content sites (i.e., display network). When you select display network, it is certain that your ad would be made visible on some other sites, like Gmail and YouTube. It is recommended to start with the search network because it will guarantee that your ad only displays for people who search for your type of business. Also, the kind of products that small business owners offer usually tends to flourish with this type of advertising.
Choose keywords to connect with customers:
In simple terms, keywords are words or phrases which you choose whenever you begin your AdWords campaign. The keywords are the terms which you think that your potential customers are probable to utilize when searching for similar services or products as that of yours. By appropriately matching your keywords with the particular ads you create, you boost the chance for your ad to get displayed whenever someone searches for identical terms or takes a visit of a website with relevant content.
You have the freedom to choose which keywords you wish to trigger your ad whenever setting up your AdWords account. You will be suggested with keywords, depending on your website and you may also know how prevalent a keyword is. For instance, your business is insurance broker in California then a suggested keyword is “California insurance broker” and it will get high monthly searches.
Decide how much to bid:
You have to decide the bid amount that you wish to pay for a click on your ad. With a view to show up your ad on the results page whenever somebody searches for the particular, you need to bid on the keywords against other websites. In order to boost your online marketing, you need to pay high by setting your bid high. This is because if a website has a similar kind of ad to the search being made and if it wishes to pay higher per click, it is certain that their ad would show at the high position than yours. In addition to that, you can use Google’s keyword planner if you are uncertain on how much to bid.
Write your ad concisely:
After deciding the bid, you need to effectively write your ad. You are required to write a description and two headlines. It is important to keep in mind that the limit of character is less, so just take care that your ad is succinct and straight to the point.
Optimize the Quality Score:
Whenever you are looking for insight into how relevant your ad and landing page are to the chosen keywords, you can focus on your Quality Score. There are lots of reasons that adhere to the importance of your quality score. is important for a number of reasons. It is a fact that Google usually rewards high-quality score online marketers with higher ad positions and lower CPC.
It is important to know your current score is prior to working on improving your quality score. To do that, log in to your Google AdWords account, click the Campaigns tab, located at the top. After that, choose the Keywords tab. Now, you need to click the white speech bubble located adjacent to any keyword’s status, in order to check details regarding the particular keyword’s Quality Score. Moreover, you can also check ratings for anticipated click-through rate, ad relevance as well as landing page experience. Whenever you want to optimize your quality score, avoid targeting junk keywords and attempt to raise your bid with relevant keyword phrases. It is significant that your ad group should emphasis on this match type.
Hack Google Ads Campaigns inside Bing Ads:
Bids on Bing have a lower price and lower competition for the chosen keywords, as compared to that of Google AdWords. You can effortlessly reach a new audience, produce more leads and maintain your CPC low.
When the above aspects are carefully taken care of, it is not difficult to use Google Adwords for boosting your online marketing. They will help your business benefit monetarily.