This is a guest article written by our friend at Singapore name card printing

A business card is a small piece of paper designed in an attractive way bearing the description of a business, the contact information, and the business logo. Due to advancement in technology, this generation business cards may display social media platforms accounts such as Facebook, Twitter, emails, and Instagram. There is also emerging designs such as cards bearing striking visual designs.

A good name card measure approximately two by 3.5 inches. The measurements are so important since they determine if potential customers will be committed to take them or not. Name cards with exaggerated sizes are likely to be shed off by potential customers since they are viewed as being bulky and uncomfortable. One of the ways to make sure that your card has an elegant look is by ensuring that card conveys the overall image of your business.

How to make a card tell the whole story about your business

The color should be quite attractive and should be built into consideration of the target group. For example, if the card is being made targeting kids to visit a specific Disney entertainment Centre, then the card should have multiple colors and images which are quite glamorous. The wording and texture should also be taken into consideration. Formal official cards should have clear and straightforward designed words in an official font. This formal cards should stick to the traditional ways of writing to convey a degree of professionalism and reliability. They should be printed in black on a grey or black background. To make it more visual, it is recommended to use one or two colors with clearly readable information which is not crammed.

How to make a card more attractive

To make a card more attractive and different to others the shape of your card is very crucial. For example, cards made to invite people to access services in a daycare, Centre should be considerably be made in fancy shapes such as those of teddy bears. The colors for such a card should be bright primary colors which are attractive to the audience. Thermography should be taken into practice especially when creating birthday cards, wedding invitations cards and baby shower invitation cards. Embossing and foil tampering can also be used to give your card visual appeal. All these printing styles should be used while making sure; they will not affect the readability of the tags or the motion of the cards to the target audience.

Tips of making an eye capturing card

Regardless of living in a paperless generation where almost everything is stored in soft and business transacted online, if you’re not using a business card you are missing it a lot. To survive in the competitive world one has to have a card which you can hand over to a prospective client or collaborator. The card acts as a reference where the client can easily refer to your information whenever he wants to transact business with you. The card also helps the prospective clients to remember they have met a new businessman offering a particular type of services.

To stand out, create a business card that makes you different from the others with a fantastic look and design. To make a legible card, ensure that your crucial copy leaves at least 5mm from the trim edge. Use a great design which goes a grid to lay out the card. This can help achieve the best alignment and hierarchy of information. It is good to avoid using a straightforward border around the entire perimeter since it may show misalignment in the trim if the card is not entirely cut. To improve the appearance of the card, unique finishes should be used. These unique finishes include foil blocking, spot UV and metallic inks. There is an opportunity to make the card more memorable, tactile and visually impressive. It is recommended to visit a specialist especially if your home printer offers two or only four printer colors. When it comes to cutting the card, using a die cut process is friendlier since it removes elements from the cardstock, leaving a void. There is increasing use of amazing created web such as die- cut letterpress dictionary which can be combined with creasing to create architectural features in the card design. Use more visual appearing printing materials such as transparent plastics, metal, slate or even wood.

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