Unlike others, the cannabis industry is a little complex. While CBD products are finally stepping out of the shadows, it hasn’t been legalized under federal law yet and state law takes precedence.
Medical marijuana is allowed in some states, and other states allow its recreational use. In others, marijuana isn’t allowed at all. Such restrictions also extend to marketing and advertising, and it is important to keep the regulations in mind if you wish to use digital marketing strategies.
1. Address People’s Queries Through Content Marketing and Blogging
Today, CBD is hardly a secret, and you don’t have to stress about the content on CBD you provide to your online audience (of course reasonably). You can therefore provide answers to people’s questions in your blog or on the FAQs section of your website, and increase traffic from search engines.
Some common questions asked include how CBD differs from THC, and some people may be curious to know the basics such as “Is CBD addictive?” Such questions can be answered on your website.
Apart from driving traffic from other sources, doing this established you as an industry expert something that Joy Organics have achieved well and something that drew them to creating this infographic.
2. Create a Good Brand Image
It pays to invest in time and money to come up with a good image for your brand. This could be in the form of a stylish and striking logo, professional packaging, and even getting professional graphic and web designers to brand your website and social media accounts.
If you just need something decent, you can do it yourself by using easy-to-use online logo design platforms, but you’ll hardly come up with something unique. Getting a professional is the best way to get the desired results.
Branding often involves some considerations. For example, some states don’t allow the marketing of marijuana through graphics that may be attractive to kids, such as using cartoon characters and mascots.
3. Use Social Media
Be sure to check and adhere to the specific policies of the various social media platforms. Some will allow you to post CBD information and products but some won’t.
For many CBD brands, Instagram has been the go-to platform for advertising and sharing their products. Instagram is particularly great for visual content, including photos and short videos. Using such content can help you advertise your product on the network, with using hashtags being a viable way to increase visibility and possibly building a following.
Whenever you have exciting news and special promotions social media can come in handy in reaching your audience and growing your customer base.
4. Try Display Ads
Display ads have become typical on the internet. Of course, you have to keep in mind the platforms that will be used to show your ads. With plenty of display ad networks out there, you can easily link up with publishers. However, some like Google Adsense don’t allow the advertising of cannabis.
In this age when cannabis is legal in some areas, there’s a long list of blogs whose main focus is marijuana. You can reach out directly to them and talk about advertising, which could help build awareness of your brand though display adverts or editorial content.
Targeting the local audience is vital, and some ad networks will help you with this. Look for local cannabis-focused bloggers and website owners to ensure that you can reach a local audience. After all, it wouldn’t make sense to advertise a Chicago grocery store in Miami.
5. Search Engine Optimization
SEO is crucial for almost every industry existing today. More than a billion search engine queries are recorded every day.
There’s much to consider if you wish to get to the top of search engines. Good content is key, backlinks to your website, and maintaining a blog where you cover various topics is also important.
Talking to an SEO specialist can help you attempt to reach the peak of Google searches in relation to your CBD business, and potentially increase your revenue.
Conclusion – Follow the Rules in Your Niche
Advertising and promoting your brand can take many imaginative and exciting forms, which can help boost your income. However, with this industry being extremely regulated, it is imperative that you understand what is allowable in your efforts to grow your cannabis brand while adhering to the regulations in place. Remember that each state has its own set of rules.
We’re in an era where online marketing and social marketing hugely impact many aspects of people’s lives, including their buying decisions. Shining a spotlight on your brand through effective digital marketing is a great way to advertise and potentially reach new customers.