Blogging has always carried significant intrinsic value. Whatever your website does – selling products or services or engaged in sharing information or in some non-profit activities, blogging benefits you in so many different ways. One of the most important benefits of blogging is the potential to enhance your site’s SEO value.
Improved SEO value translates into increased website visibility. Start your reading by improving your knowledge on starting a blog, and then Explore the different ways in which your website can benefit from blogging.
1. Better Page Indexing
When you post regularly on your blog, it means adding fresh content. And Google and other search engines love fresh content. Creating new content is a signal for googlebot to come and crawl your pages. Once your pages are crawled and indexed, you can start trying to rank for top quality keywords, and hopefully, increase the awareness of your pages for new users. Here are a few things to keep in mind when you start blogging…
- Quality content is beneficial in increasing user engagement
- Higher engagement further helps in improving search rankings
- It is also beneficial to create long-form posts with over 1,000 words
- It will also help if you cover the topics in depth
When you build a consistent blogging strategy, it becomes possible for search engines to index more pages over time.
2. Increase Website & Brand Visibility
As already mentioned in the beginning, blogging plays a big role in helping your website gain visibility. Visibility is a key issue for brands. There is so much competition on the market, it is important to find ways to stand out amongst the competition. Blogging can help you to answer all of the different questions that a user might have, and so it can increase your chances of them coming to your page.
- When you blog regularly, your site can reach wider range of search queries
- Blogging helps in generating more diverse search results that may not be possible with a site without a blog
- It also helps more keywords to get ranked with ease
3. Better Internal Linking
Blogging also makes it easier to increase internal links within your website. Without a blog, it is extremely difficult to do so. It will take some time and a few posts to populate your blog before you can start linking.
In fact, blogging also makes it easier to acquire backlinks. Once you have lots of blog posts, you can reach out to other niche websites to get linked. There are also many backlink tools that make the task much simpler for you. One tool that is particularly good for monitoring and finding new backlink opportunities is Ahrefs.
blogging can also improve your backlinks by encouraging visitors to share your posts or pages on social media. Whenever someone finds something of value on your pages, they are highly likely to share those pages. Make sure to include social media widgets in your posts.
4. Better User Experience
Another way blogging contributes to SEO is by improving user experience on your site. User experience (UX) is a big contributing factor to SEO. The better UX becomes, the better the search engine rankings of a site become. Blogging relates to UX because often when a user is coming to a site for information, they want to have a thorough guide or explanation. Using a blog post to target a specific topic can help you to provide all of the answers that a person might need on a subject. For example, you could go into the details about buying domains and create a full post that explores all of the related topics.
All search engines are focused on delivering better UX to their searchers. And blogging contributes to this factor. You can further enhance this factor by creating blogs that provide information and value to your visitors.
5. Develops Authority
Lastly, a benefit of blogging is that it helps build your reputation as an authority in your field. You share your knowledge through your blog posts. As your blog grows, you are seen as an expert in your field. When users find your content to be useful to them, it builds your authority among not just the users but also search engines.
All search engines need is a hint that your pages are important to their users. And this can contribute to your improved search engine rankings. You need to keep learning about new subjects and finding great external sources to back up your writing. This will help you to get to the expert level in no time at all.
Thus, there are many ways in which adding a blog to your website can improve your SEO value. The earlier you start with a blog, the better it is for your site’s improved search rankings. Once you have built a volume of posts, you will be able to build a strong ranking profile that is difficult to overcome by your competition.